Tummy Time — Baby Panda

Concept, Art Direction, Format Development, Writing, Design, Illustrations Commission

I designed this stand-up flip book series to support tummy time, using bright, high-contrast colours, crinkle pages, and a mirror to hold a baby’s attention. The text and imagery subtly prompt movement, drawing on animal motions.

I commissioned illustrator Carole Aufranc for her bold, high-contrast style, and worked closely with production - sewing a physical mock-up and supplying detailed technical drawings.

Client i am a bookworm
Illustrator Carole Aufranc